Krystle Minette
T-Mobile: Case Shop
Krystle Minette
T-Mobile: Case Shop
Overview
T-Mobile wanted an in-store engagement that celebrated diversity and self-expression while boosting brand perception and shareable moments.
Overview
T-Mobile wanted an in-store engagement that celebrated diversity and self-expression while boosting brand perception and shareable moments.
Role & Solution
I produced Case Shop, a first-of-its-kind kiosk experience. Guests designed custom phone cases on an oversized smartphone touchscreen; designs printed on-site in 3–5 minutes. A backend CMS enabled quick updates to graphics, categories, and featured content, keeping the experience fresh.
Experience
Shoppers created designs from curated libraries of images, backgrounds, and templates. A built-in “selfie button” surfaced their art on a 55″ display so they could snap a photo with their creation and share it. Multiple case types for popular devices ensured broad appeal.
Results
Case Shop elevated T-Mobile’s retail footprint with personalized takeaways, encouraged organic UGC and social sharing, and provided an operationally scalable platform via the CMS. Overall it was a huge multi year hit!
“Where personalization meets instant gratification—designed, printed, and shared in minutes.”
– KRYSTLE
THE SHOW
