Krystle Minette
Puma Lift & Learn Run Wall
From Shelf to Story in a Single Lift.
Krystle Minette
Puma Lift & Learn Run Wall
From Shelf to Story in a Single Lift.
Overview
Puma wanted to educate shoppers about new shoe lines in an engaging, interactive way that combined storytelling with retail browsing.
Overview
Puma wanted to educate shoppers about new shoe lines in an engaging, interactive way that combined storytelling with retail browsing.
Role & Solution
I produced the Puma Lift & Learn installation, which used RFID technology to recognize individual shoes and trigger branded content.
Experience
Shoppers placed shoes on a designated shelf beneath a 55” screen. Each product’s RFID sticker automatically launched fun, informative content specific to that model, blending education with excitement at the point of purchase.
Results
The activation created a seamless bridge between physical product exploration and digital brand storytelling, enhancing the in-store shopping experience.
“Lift & Learn turned a simple product interaction into a dynamic retail moment — engaging shoppers through motion, content, and curiosity.”
– KRYSTLE
THE SHOW
