Krystle Minette
KIA – A DIFFERENT BEAT
“No buttons, no barriers: with a wave, you explore the lineup, style your Kia, and take it with you—clean, intuitive, unforgettable.”
Krystle Minette
KIA – A DIFFERENT BEAT
“By turning guests into part of the performance, the experience embodied the spirit of Kia’s ‘Share Some Soul’ campaign in a memorable way.”
Overview
Kia wanted a playful, high-traffic experience to showcase their “Share Some Soul” campaign in a limited auto show footprint.
Overview
Kia wanted a playful, high-traffic experience to showcase their “Share Some Soul” campaign in a limited auto show footprint.
Role & Solution
I helped develop “A Different Beat,” an interactive seating installation that combined rest, music, and social engagement. The project turned simple benches into collaborative instruments, creating a shared brand moment for guests of all ages.
Experience
Guests sat on circular benches equipped with eight interactive seats, each triggering a melody from Kia’s campaign track along with colorful LED floor animations. As more participants joined, the audio and visuals layered into a full dance remix accompanied by a vibrant, nightclub-worthy light show.
Results
The activation attracted up to 3,000 interactions per day, generating energy, smiles, and organic social sharing — while embedding Kia’s campaign soundtrack into the memories of attendees.
“Our goal was to create something approachable and joyful — an installation that rewarded participation through music, movement, and shared energy.”
– KRYSTLE
THE SHOW
