Krystle Minette
Ford Bronco Tug-O-War
“Designed for spectacle, built for shareability.”
Krystle Minette
Ford Bronco Tug-O-War
“Designed for spectacle, built for shareability.”
Overview
To highlight the Bronco’s adventurous spirit, Ford wanted a photo activation that balanced fun, challenge, and shareability.
Overview
To highlight the Bronco’s adventurous spirit, Ford wanted a photo activation that balanced fun, challenge, and shareability.
Role & Solution
I developed a hosted green-screen photo op that staged guests in a playful game of tug-of-war against Sasquatch, seamlessly blending brand storytelling with interactive entertainment.
Experience
Participants posed gripping the end of the green pole, which digitally transformed into a rope. On-screen, Sasquatch appeared at the other end, creating a humorous, high-energy snapshot. Guests downloaded and shared their custom souvenir instantly via QR code.
Results
The activation drew large crowds, delivered highly shareable branded content, and reinforced Bronco’s adventurous identity with a playful twist.
Bronco’s adventurous identity with a playful twist.
THE SHOW
