Krystle Minette
Built To Scale AR Table
A Neighborhood Brought to Life Through AR.
Krystle Minette
Built to Scale AR Table
A Neighborhood Brought to Life Through AR.
Overview
The “Built To Scale” installation showcased the full scope of Great Park Neighborhoods through an interactive Augmented Reality (AR) experience. A massive to-scale map (80’ W x 86” L) allowed guests to explore the community and its surrounding amenities in a visually dynamic and engaging way.
Overview
The “Built To Scale” installation showcased the full scope of Great Park Neighborhoods through an interactive Augmented Reality (AR) experience. A massive to-scale map (80’ W x 86” L) allowed guests to explore the community and its surrounding amenities in a visually dynamic and engaging way.
Role & Solution
Our team designed and delivered the AR table, integrating six iPad Pros with a custom-built platform. Each tablet was programmed to recognize 20 unique icons on the map, triggering animations and detailed descriptions. Custom 3D modeling and animation brought every amenity to life, from sports fields to trails, pools, and cultural landmarks.
Experience
Guests picked up iPads and aimed them at the oversized map to activate AR content. Each icon revealed a fully animated amenity, complete with movement, storytelling, and explanatory overlays. Features such as the FivePoint Amphitheater, hiking trails, and community pools were presented in a way that was both entertaining and informative, sparking curiosity and delight.
Results
The AR activation allowed visitors to visualize the breadth of offerings at Great Park Neighborhoods in an immersive, memorable way. By blending scale, interactivity, and technology, the experience reinforced the community’s lifestyle promise and provided an engaging tool for both education and inspiration.
“Built To Scale transformed a master-planned community into an immersive discovery experience, allowing guests to explore lifestyle, amenities, and scale through interactive AR storytelling.”
– KRYSTLE
THE SHOW
