Krystle Minette
Kia
Racing Simulators
“We had ninety days to make the Stinger and Telluride feel alive, and boy did we deliver!”
Krystle Minette
Kia
Racing Simulators
“We had ninety days to make the Stinger and Telluride feel alive, and boy did we deliver!”
Overview
Kia wanted an unforgettable way for consumers to experience both the precision of the Stinger and the ruggedness of the Telluride in an authentic, high-energy format.
Overview
Kia wanted an unforgettable way for consumers to experience both the precision of the Stinger and the ruggedness of the Telluride in an authentic, high-energy format.
Role & Solution
In just three months, we partnered with Sigma Integral to concept, design, engineer, and deliver two custom-built full-motion simulators. I personally oversaw every stage of development, ensuring a seamless integration of brand storytelling and technical execution.
Experience
Each simulator featured a custom aluminum chassis, genuine Kia components (steering wheels, gauges, and seats), triple OLED screens, rumble packs, and six inches of actuated motion. Guests put the Stinger to the test on the Nürburgring track, while the Telluride placed them in a rugged, real-world emergency scenario on a custom off-road course.
Results
The simulators became a centerpiece attraction at auto shows, drawing continuous crowds and strengthening Kia’s brand perception as both performance-driven and adventure-ready.
“From Nürburgring sprints to off-road emergencies—you could see it: performance and adventure, no compromise.”
– KRYSTLE
THE SHOW
