Krystle Minette
Subaru
Cave of Wonder Experience
“It felt like stepping into a playable cave where your shadow told the story—painting auroras, planting forests, and kicking litter into recyclables—an unforgettable, living lesson in Subaru’s sustainability.”
Krystle Minette
Subaru
Immersive Cave Experience
“It felt like stepping into a playable cave where your shadow told the story—painting auroras, planting forests, and kicking litter into recyclables—an unforgettable, living lesson in Subaru’s sustainability.”
Overview
The Subaru Cave of Wonder Experience highlighted how Subaru is “More than a Car Company,” immersing guests in an engaging, cavernous environment. Through interactive storytelling, visitors explored Subaru’s dedication to the environment while experiencing playful and memorable moments.
Overview
The Subaru Cave of Wonder Experience highlighted how Subaru is “More than a Car Company,” immersing guests in an engaging, cavernous environment. Through interactive storytelling, visitors explored Subaru’s dedication to the environment while experiencing playful and memorable moments.
Role & Solution
My team created an interactive installation that combined real-time motion capture, projection mapping, and gamified storytelling. Kinect cameras tracked participants’ shadows and movements, enabling them to interact within the actual game using their bodies and hand gestures in a “Peter Pan shadow” like experience.
Experience
Guests engaged in three distinct story arcs:
National Parks: Manipulate constellations and the aurora borealis while learning about Subaru’s partnerships with the National Parks.
Re-Foresting / National Forest Foundation: Hold out your hand to grab a tree sapling, plant the tree and move around to make it rain. Tree grows taller as rain trickles down from the sky.
Don’t Feed the Landfills / TerraCycle: Kick litter into recycling bins, transforming waste into useful park fixtures like benches and tables.
Results
The experience seamlessly blended education with entertainment, leaving visitors with a lasting impression of Subaru’s commitment to sustainability. By engaging guests through movement, play, and discovery, the activation reinforced brand values while delivering an unforgettable, share-worthy moment.
“Watching guests realize their own shadows could paint constellations, grow forests, and clean a park was electric—that’s the magic of turning sustainability into a game you can feel.”
– KRYSTLE
THE SHOW
