Krystle Minette
Kia
Color & Trim
“No buttons, no barriers: with a wave, you explore the lineup, style your Kia, and take it with you—clean, intuitive, unforgettable.”
Krystle Minette
Kia
Color & Trim
“No buttons, no barriers: with a wave, you explore the lineup, style your Kia, and take it with you—clean, intuitive, unforgettable.”
Overview
Kia sought an innovative way to showcase vehicle color and trim options that went beyond static displays and inspired customers to imagine their own personalized vehicle.
Overview
Kia sought an innovative way to showcase vehicle color and trim options that went beyond static displays and inspired customers to imagine their own personalized vehicle.
Role & Solution
I produced an interactive, contactless color display powered by a haptic Ultraleap gesture controller. The experience leveraged Kia’s existing web assets and was designed for intuitive, touch-free navigation.
Experience
Guests used simple gestures — swipe, scroll, hold, pinch — to explore the entire Kia lineup. They could configure vehicles by selecting exterior and interior colors, choosing backdrops, and building their own digital “dream car.” A QR code allowed users to save their configuration via email or share it instantly on social media.
Results
The activation elevated the traditional configurator by making it more immersive and shareable, while aligning with consumer demand for hygienic, contactless interactions.
“I wanted personalization to feel magical, so we used haptics—move your hand, change the car. Then scan a QR and it’s yours.”
– KRYSTLE
THE SHOW
