“Great production is leadership in motion: clear plans, strong partnerships, and relentless follow-through.”
– Krystle Minette
ABOUT
KRYSTLE MINETTE
I turn ambitious ideas into award-winning experiences—on time, on budget, and with teams that feel supported, inspired, and proud of the work. From immersive brand activations to complex multi-track digital builds, I bring the calm, the clarity, and the playbook that gets big things shipped beautifully.
I’m an accomplished Experiential and Digital Production Leader with 18+ years of delivering complex, high-impact programs for top global brands. I thrive where physical meets digital—directing cross-functional teams to deliver web apps, interactive installations, AR/VR, simulators, object recognition, mobile experiences, and end-to-end video production. My leadership blends rigor and heart: I build processes that elevate performance, cultivate trusted partnerships with clients and vendors, and steer multiple initiatives at once—without losing the thread on quality or the team.
I’ve led a digital department, managed $1M–$5M+ in annual project revenue, and delivered award-winning activations for brands including Ford, Toyota, GM, Kia, Subaru, Audi, Lexus, BMW, Honda, T-Mobile, Puma, Pepsi, Mattel, Cisco, FivePoint Communities. My north star is excellence—delivered with empathy, clarity, and momentum.
SKILLS & CAPABILITIES
“Every deliverable tells a story; mine is precision, momentum, and measurable impact.”
Production Leadership & Team Orchestration
Builds championship teams: Hires, mentors, and levels up cross-functional talent; fosters a calm, accountable, “we’ve-got-this” culture.
Operationalizes excellence: Stand-ups, templates, training, and post-mortems that turn best practices into daily habits and measurable gains.
Ecosystem wrangler: Selects and orchestrates vendors/partners/freelancers for seamless, scalable delivery—no dropped balls, no drama.
Experience Engineering & Innovation
Where physical meets digital: Leads multi-touch, AR/VR, simulators, object recognition, mobile, and web builds from idea to install.
From concept to roadmap: Translates big creative into technical reality with prototypes, feasibility gates, and execution-ready plans.
Future-forward mindset: Scouts emerging tech and applies it with purpose—only where it elevates the audience and the outcome.
Program, Budget & Risk Mastery
Methodology with range: Agile, Waterfall, or hybrid—right-sized to the project; crystal-clear schedules, Gantt views, and milestones.
Financial stewardship: SOWs, MSAs/NDAs, resource plans, forecasting, and contract negotiation—every dollar tracked to value.
Control the variables: Risk maps, change control, dependency management, and issue triage that keep timelines honest and launches clean.
Launch Excellence & High-Stakes Production
End-to-end delivery: Interactive installations, event tech, gamification, and full video lifecycles (pre/post) executed under tight clocks.
On-site calm under pressure: QA, contingency playbooks, and rapid incident response with polish and confidence.
Quality you can feel: Standards, checklists, and sign-offs that protect craft, brand integrity, and user impact.
Strategic Storytelling & Insight-Driven Communication
Clear, persuasive storytelling: Aligns stakeholders, frames trade-offs, and turns complexity into action for decision-makers.
Executive-ready updates: Dashboards, status briefs, and roadmaps that keep partners focused on outcomes—not noise.
Tool-fluency that speeds work: MS Project, Basecamp, OmniPlan, Slack/Teams, Google/MS suites; Adobe PS/AI, Keynote/PowerPoint, Figma; analytics-informed optimization woven throughout.
